More selected projects

Driven by the Senses 2.0

Driven by the Senses 2.0
Presented by MOFAD & Infiniti

Behind the Scenes

Due to the success of 2015’s Museum of Food and Drink (MOFAD) partnership, Infiniti returned to sponsor MOFAD City — a multimedia collaboration between MOFAD and Eater that tells the stories of immigrant food cultures and entrepreneurs in neighborhoods around the country — and the opening of the Lab's second exhibition, "Chow: Making the Chinese American Restaurant." For a limited time, guests were greeted with an Infiniti QX30 with a 270-degree in-car VR experience.

ROLE: Creative Direction, Direction

270° Installation Videos

The three paneled layout is meant to visualize the 270° view guests would experience inside the car installation.

Chinatown, New York

Crown Heights, New York

Jackson Heights, New York

Little Village, Chicago

Little Saigon, San Jose

[unex_ce_button id="content_190f876ma" button_text_color="#696969" button_font="semibold" button_font_size="12px" button_width="auto" button_alignment="center" button_text_spacing="4px" button_bg_color="#ffffff" button_padding="4px 18px 4px 21px" button_border_width="2px" button_border_color="#696969" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="4px" button_bg_hover_color="#696969" button_border_hover_color="#696969" button_link="portfolio/interactive/" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]BACK[/ce_button]