The Digital Experience
The digital experience was embodied during Tommy Hilfiger’s spring collection in 2014. Using technology to get information to consumers and buyers rapid speed was a top priority. As part of his show, Tommy Hilfiger offered global social concierge services to guests where they could make personalized photo requests which could be shot, edited and fulfilled within minutes to a mobile device. Additionally a 90ft screen was installed streaming all platforms of social media so viewers could see the conversations in real time.